Expanding the raw material supplier base of Usha Martin Limited both nationally and internationally should be on the fast track - Rajeev Jhawar
Ever since the inception of Usha
Martin Limited, Rajeev Jhawar
and his team have been working for the overall development of the community in
the areas of resource management, health and sanitation, education, women
empowerment and sustainable livelihood. The parallel development of the company
and the community has helped Usha Martin achieve a sustainable and resilient growth.
The company’s commitment to its responsibilities towards society over the years
has never been confined to the requirements of any statute.
Rajeev Jhawar Usha Martin |
Usha Martin is on its way to become
the global leader in wire rope manufacturing industry. According to Rajeev
Jhawar Usha Martin, enrichment of product mix will continue to
be one of the key drivers by making Usha Martin exit from low contributory
items gradually and focusing more on high value-added products, with the aim to
shift the focus from Volume to Value. As per Rajeev Jhawar’s view, raw material
sourcing is likely to remain a major challenge in FY 2021-22 and beyond. So, expanding
the raw material supplier base – both nationally and internationally should be
on the fast track, he added.
Business through service-oriented projects
and import substitution is already on the rise for Usha Martin and expected to
grow further in this fiscal. Rajeev Jhawar also hopes that the ‘Make in India’
policy of the Government of India adds impetus on this further. In the new
world order post-pandemic, Digital Marketing is likely to become the tool for
future growth and the degree of Digital Transformation that a company undergoes
will become the key business differentiator.
Therefore, Rajeev
Jhawar Usha Martin aims to establish highly interactive digital
marketing channels in Usha Martin using advanced tools & techniques. He
expects that this will help to aggressively increase customer engagement,
develop interest and awareness among referral communities/ B2B decision makers,
generate online leads, build online reputation and ultimately enhance brand
value.
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